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Malaysia revels in trendy new image

Malaysia’s tourism bosses are determined to capitalise on Kuala Lumpur’s newly found hip image after it was named as one of Asia’s coolest and friendliest cities by the NewYork Times.

The city won plaudits for its vibrant street life and trend-setting fashion scene in the newspaper’s list of 31 places to visit in 2010. Malaysia is also gaining more fans in Germany. Last year, the German market notched up above-average growth with more than 128‚000 travellers‚ a 15% rise on 2008. Austria recorded a more modest increase in visitors of nearly 2% to 14‚000 while arrivals from Switzerland jumped nearly 8% to 29,000.
Hall 26a, Stand 129